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And the steps it takes for a business to start planning for it. From our experience, we understand that most business owners don’t want to create videos. They’re hard work, expensive, takes too long, seems contrived etc. What we know for sure though is that videos provide businesses with results IF executed and distributed correctly. After all, a video is as good as its engagement. In saying all that, it is incredibly important that businesses define their strategy behind the videos they want to produce to ensure that it doesn’t become a worthless investment. Never create a video for the sake of having a video, it is a waste of your money! The main objective to any video is to make someone from your audience take a particular action. Rise above the noise by ensuring your videos have a good strategy behind it. On the pro-side, it’s proven that people are more engaged with videos than any other medium such as the written word or, even audio content, simply because users are often multitasking when they’re listening to something so you rarely ever have 100% of their full attention. If you’re a marketer or understand marketing, you’d know that attracting the attention of your ideal audience is challenging in an era whereby everyone is trying to get attention. Once you’ve got their attention, you also have approximately 3 seconds to engage them… long enough to communicate your message. So where should you start? Your business goals. What business areas do you need to improve? Will a video help accomplish this goal? If so, how? What is the message? Who is the audience and where would it live? Answering these key questions will help you with a well-rounded strategy that not only measures the outcome but also allows you to improve it. Next step is to look at your full marketing funnel and understanding your customer journey. What steps would your customer take to make a decision prior to purchasing? There are generally four steps to the decision-making process: Awareness Consideration Conversion Advocacy As you work through each stage of the funnel, understand how you can handle each customer’s thoughts, objections and questions with videos. Ways to Build Awareness Trigger emotion - testimonial videos, the why behind the business, the team’s passion to help. Storytelling - a relatable brand story that demonstrates how you’re trustworthy, experienced and outcome-driven. The hero is always the customer, not the brand. The brand is there to help the customer reach their goals. Ultimately, this video should show how your business will help make your customers lives better and easier. It’s always about the WHY. Your purpose, cause or belief that drives you to do what you do. For consideration, you need to establish and build a relationship with your prospects by offering value. Educational - weekly vlogs on industry updates or explainer videos. This allows your prospects to connect with you on a human level. These videos don’t need to be high-end. It just needs to be informative. These can live on YouTube, Facebook, Instagram, IGTV or LinkedIn. Conversion stage requires you to consider reasons why a prospect would hold back from purchasing. Address these concerns rationally. Direct email response videos - a longer format video that does not go to public or socials. It goes directly to the lead and explains the benefits and details of the service provided. Common questions are also answered to provide further assurance. These videos must always have a strong call-to-action message to get them to the next stage. Use tools such as Vidyard and Wistia to track how your audience is engaging with your video. Testimonials & case studies can help your leads overcome barriers they may have. Work hard on building brand advocacy Advocacy is the most important stage that is severely underrated. You’ve worked so hard to get them to convert, your main job is to ensure you retain them. Personalised videos to thank them. It improves customer experience and encourages people to refer you to others. If you'd like to learn more about how you could build a strong content strategy for your business, CONTACT US for a free strategy call.

The CEO of Instagram recently shared some exciting updates regarding the platform's algorithms, aiming to enhance user experience and provide more control and engagement opportunities for content creators. These updates, spanning various aspects of Instagram, including ranking, shadow-banning, audience growth, and original content, are poised to shape the future of the platform and its community. Ranking In the realm of Stories, Instagram encourages content creators to make use of the in-app tools provided, such as stickers and polls, to drive more action from their followers. These interactive features allow for better engagement and offer measurable insights. On the other hand, the Feed algorithm aims to prioritise relationship-building content, focusing on deeper and more meaningful posts. Additionally, Instagram plans to introduce a "Favourites List" feature that allows users to curate content from prospects, followers, and clients they wish to engage with more actively. Reels Instagram's short-form video feature, will continue to emphasise entertainment value. It serves as a top-of-funnel tool, often reaching a wider, colder audience. The algorithm will prioritise watch time, making high-quality, punchy, and easily consumable content crucial for success in this format. Explore Explore as a recommendation surface, offers ample opportunities for rapid growth. To maximise visibility in this section, creators are advised to consistently provide value to their audience and cater to specific communities. By driving engagement through likes, saves, and shares, users can boost their content's reach and discoverability. Shadowbanning: Instagram's CEO addressed concerns related to shadowbanning, a practice where an account's visibility is reduced without the user's knowledge. To mitigate this, Instagram now provides an Account Status feature that informs users about their account's status. Users can review their account and receive recommendations on how to address any issues or appeal content decisions, ensuring a fair and transparent user experience. How to Grow Your Audience Experimentation is key when it comes to audience growth, as each audience is unique. Content creators are encouraged to explore different strategies and adapt based on their insights. By regularly checking their analytics and understanding what works and what doesn't, creators can make informed decisions and optimise their content for broader trends. Collaborating with other creators is another recommended approach to expanding one's audience. Instagram offers a built-in feature to find similar audiences, making it easier to connect and collaborate with like-minded individuals. Additionally, partnerships with influencer agencies can be explored to tap into new audiences and increase visibility. The emphasis on original content remains a cornerstone of Instagram's algorithm updates. Creating unique and authentic content continues to be a driving force for engagement and growth on the platform. By offering a fresh perspective and delivering value to their audience, content creators can establish a strong presence and foster a loyal following. Instagram's CEO has shared valuable insights into the latest algorithm updates, outlining a strategic approach to ranking content, addressing shadow-banning concerns, and providing tips for audience growth. These changes underscore Instagram's commitment to fostering meaningful connections and rewarding creators who deliver quality and originality. By embracing these updates, content creators can navigate the evolving landscape of Instagram, expand their reach, and build thriving communities around their passions.

In today's digital age, building trust and credibility is essential for businesses to thrive. Consumers are inundated with choices, and they often turn to social proof to make informed decisions. Social proof is the concept of leveraging the influence of others to validate your brand, products, or services. By demonstrating social proof, you can in-still confidence in potential customers, increase conversions, and establish a strong reputation. In this article, we will explore the various ways you can effectively demonstrate social proof in your business. Customer Reviews and Testimonials One of the most powerful forms of social proof is customer reviews and testimonials. Positive reviews from satisfied customers can significantly influence purchasing decisions. Encourage your customers to leave reviews on platforms such as Google, Yelp, or industry-specific review sites. Additionally, feature testimonials prominently on your website, showcasing the experiences and satisfaction of your customers. Authentic and detailed reviews can build trust and credibility, demonstrating that your business delivers on its promises. Case Studies and Success Stories Case studies and success stories provide concrete evidence of how your products or services have benefited your customers. These narratives outline the challenges your customers faced, how your solution helped them overcome those challenges, and the measurable results they achieved. Case studies and success stories add depth and credibility to your brand by showcasing real-world examples of your expertise and the value you provide. Share these stories on your website, in blog posts, and through social media to demonstrate your business's ability to deliver results. Influencer and Celebrity Endorsements Influencer and celebrity endorsements can be highly effective in demonstrating social proof, particularly in industries where influencers play a significant role. Collaborating with influencers or partnering with celebrities who align with your brand can expose your business to a wider audience and lend credibility. When influencers or celebrities endorse your products or services, their followers are more likely to trust and consider your offerings. Choose influencers or celebrities who genuinely resonate with your target audience to maximise the impact of these endorsements. Social Media Mentions and Engagement Active engagement and positive mentions on social media platforms can serve as powerful social proof. Monitor social media channels for mentions of your brand, products, or services. Engage with customers who mention or tag your business, respond to their comments and inquiries, and show appreciation for their support. Sharing user-generated content that showcases customers using and enjoying your products can also amplify social proof. When others see positive interactions and engagements with your brand on social media, it reinforces the trust and credibility of your business. Industry Awards and Recognitions Industry awards and recognitions provide external validation of your business's expertise and achievements. When your business receives accolades, prominently display the awards on your website, in marketing materials, and on social media. Highlighting these accomplishments demonstrates that your business is recognised by industry experts and peers, reinforcing your credibility. Industry-specific awards carry even more weight, as they showcase your business's ability to excel in your specific niche. Trust Seals and Certifications Trust seals and certifications are symbols or badges that indicate your business meets specific standards or adheres to industry best practices. These seals can be displayed on your website, checkout pages, or product pages to reassure customers about the security and reliability of your business. Examples include SSL certificates, payment security badges, privacy certifications, or industry-specific certifications. These trust seals act as visual cues that your business takes security and customer trust seriously. Partnerships and Collaborations Collaborating with reputable brands or industry leaders can lend credibility to your business. When you partner with established and respected companies, it demonstrates that your business is trusted by other reputable organisations. Highlight partnerships and collaborations on your website, in press releases, and through joint marketing efforts. This association can positively influence potential customers' perception of your business and increase their trust in your offerings. User and Subscriber Counts Large user or subscriber counts can serve as a form of social proof, especially in the digital realm. If your business has a substantial following on social media or a significant number of subscribers to your email list, prominently display these numbers on your website or in your marketing materials. High user or subscriber counts indicate that many people trust and engage with your brand, which can influence others to do the same. Media Mentions and Features Being featured in reputable media outlets can enhance your business's credibility and visibility. Whenever your business receives media mentions, press coverage, or features in articles or news segments, share and promote these on your website and social media channels. Media coverage demonstrates that your business is considered noteworthy and trusted by respected journalists and publications. Trustworthy Branding and Design Your business's branding and design play a crucial role in conveying trust and credibility. Invest in professional branding and design elements that reflect the values of your business and resonate with your target audience. A polished and cohesive visual identity communicates professionalism and attention to detail, which can positively impact how your business is perceived. Incorporating social proof into your business strategy is a powerful way to build trust, credibility, and a loyal customer base. By leveraging customer reviews, testimonials, case studies, influencer endorsements, social media engagement, industry awards, trust seals, partnerships, user counts, media mentions, and strong branding, you can effectively demonstrate social proof to potential customers. These strategies help overcome skepticism, reduce purchase hesitations, and ultimately drive more conversions. Embrace the power of social proof and showcase the value your business brings to the table.

As artificial intelligence (AI) continues to advance at an unprecedented pace, its impact on various aspects of business is becoming increasingly apparent. In the realms of digital marketing and content creation, AI offers numerous benefits while also raising important considerations about the role of human involvement. In this article, we explore the future of AI for business, examining its pros and cons in digital marketing and content creation and emphasising the essential aspects where human creativity and expertise remain invaluable. The Pros of AI in Digital Marketing and Content Creation: AI brings several advantages to the world of digital marketing and content creation: Enhanced Data Analysis: AI algorithms can analyse vast amounts of data quickly and accurately, extracting valuable insights into customer behaviour, preferences, and market trends. This enables businesses to make informed decisions and devise targeted marketing strategies. Personalisation at Scale: AI can deliver personalised experiences to customers by analysing their preferences and behaviour, enabling businesses to tailor content and marketing messages to individual needs, leading to increased engagement and conversions. Automation and Efficiency: AI-powered tools automate various processes, such as content curation, scheduling, and social media management. This saves time and resources, allowing marketers and content creators to focus on higher-level tasks and strategic initiatives. Content Generation and Enhancement: AI can assist in content creation by generating written content, editing images and videos, and enhancing the overall quality of visuals. These capabilities streamline workflows and enhance the visual appeal of digital content. The Cons and Ethical Considerations of AI in Digital Marketing and Content Creation: While AI offers tremendous potential, it also presents certain challenges and ethical considerations: Lack of Human Creativity: AI algorithms, while proficient in analysing data and patterns, still struggle to replicate human creativity, intuition, and the emotional depth that artists and content creators bring to their work. Genuine human touch is often essential for creating compelling narratives and unique artistic expressions. Algorithmic Bias and Privacy Concerns: AI systems rely on training data, which can carry biases and result in biased outcomes. Careful monitoring and bias mitigation strategies are necessary to ensure fair and ethical content creation and marketing practices. Moreover, data privacy concerns arise as AI processes and analyses vast amounts of user data. Over-reliance on Automation: Blindly relying on AI for all aspects of digital marketing and content creation can lead to a lack of human judgment and an impersonal customer experience. Human oversight is crucial to ensure that the brand voice, values, and messaging align with the overall marketing strategy. The Essential Role of Human Involvement: Despite the impressive capabilities of AI, there are aspects where human involvement remains essential: Creativity and Artistic Vision: AI cannot replicate human imagination, originality, and the ability to infuse content with emotion and authenticity. Human content creators bring a unique perspective and can capture the essence of a brand or story. Strategic Decision-making: While AI provides valuable insights, humans are needed to interpret the data, make strategic decisions, and adapt marketing and content strategies to changing market dynamics and consumer trends. Ethical and Emotional Intelligence: Human involvement is crucial for ensuring ethical content creation, responsible marketing practices, and empathetic engagement with customers. Humans possess emotional intelligence, empathy, and the ability to understand cultural nuances that AI lacks. Conclusion: AI is poised to revolutionise digital marketing and content creation, offering unprecedented insights, automation, and efficiency. However, it is essential to recognise that AI cannot fully replace the creative and strategic capabilities of humans. A harmonious collaboration between AI and human expertise is key to harnessing the full potential of technology while ensuring ethical practices and creating authentic and compelling digital experiences. Embracing the future of AI in business requires a delicate balance that celebrates both technological advancements and the indispensable contributions of human creativity and intuition.

Video content optimisation is the process of improving the visibility and performance of video content on various platforms and devices. The goal is to increase engagement, drive traffic, and achieve better search engine rankings. The steps to audit past video content and optimise new content are: Keyword research: Conduct research to identify the keywords related to your video content and target audience. Use these keywords in your video titles, descriptions, and tags. Video titles: Optimise your video titles by making them descriptive, concise, and relevant to your content. Also, include keywords in your titles to improve visibility. Video descriptions: Write detailed and informative descriptions for each video, including relevant keywords and a call to action. Video tags: Use relevant tags to categorise and organise your videos, making them easier to find and categorise. Thumbnail images: Use visually appealing thumbnail images that accurately represent the content of your video. This can increase click-through rates and engagement. Video length: Optimise the length of your videos to keep viewers engaged and minimise drop-off. Closed captions: Add closed captions or subtitles to make your videos accessible to a wider audience, including those with hearing impairments. Video hosting: Host your videos on a reliable platform that can handle high traffic and has a fast loading time. Video embedding: Embed your videos on your website and share them on social media platforms to increase visibility and drive traffic. Video analytics: Use analytics tools to monitor the performance of your videos and understand audience behaviour, including views, engagement, and conversions. By auditing your past video content and implementing these optimisation strategies for new videos, you can improve the visibility and performance of your video content and reach a wider audience.

Consistent content creation is an essential aspect of any successful marketing strategy. It refers to the regular production and distribution of high-quality, relevant, and engaging content across different channels, such as social media, blogs, email newsletters, and website updates. In today's digital age, where consumers are constantly bombarded with information, consistent content creation can help businesses stand out from the competition and connect with their target audience. It helps to build brand awareness, establish credibility, increase website traffic, and generate leads. In this way, consistent content creation is a powerful tool for businesses looking to achieve long-term growth and success. Here are some other reasons why it's important to create content consistently: ✅ Building brand awareness: Regular and consistent content helps businesses build their brand and reach a wider audience. It also helps to establish a strong brand identity and increases recognition. ✅ Establishing trust: By consistently delivering valuable and relevant content, businesses can establish trust with their target audience and build a loyal following. ✅ Engaging with your audience: Regular content helps businesses stay top-of-mind and engages with their target audience, leading to increased interactions, likes, comments, and shares. ✅ Driving traffic: Consistent content can drive traffic to a business's website and social media platforms, leading to increased visibility and potentially, more sales and conversions. ✅ Improving SEO: Regular and consistent content can also improve a business's search engine optimisation (SEO) by keeping its website updated and relevant, which can increase its visibility in search results. ✅ Staying relevant: By creating consistent content, businesses can stay up-to-date with industry trends and changes, allowing them to stay relevant and on top of the latest developments. In conclusion, consistent content creation is a critical component of any effective marketing strategy. By regularly producing and distributing high-quality content that aligns with their brand messaging and values, businesses can establish a strong online presence, attract new customers, and retain existing ones. Consistent content creation also helps businesses position themselves as industry thought leaders and build trust with their audience, ultimately leading to increased customer loyalty and revenue. Therefore, every business must prioritise consistent content creation to stay relevant and competitive in today's digital landscape.

As a leading creative production company, we understand the importance of social media for businesses, especially Instagram, which has over 1 billion active users. Whether you're a medium-sized business or a corporate entity, Instagram provides an excellent platform to reach and engage with your target audience. Here are some pro tips on how to use Instagram for business: ⭐️ Define Your Target Audience: The first step in using Instagram for business is to identify your target audience. Who are you trying to reach? What are their interests and habits? This information will help you create content that appeals to your target audience and drives engagement. ⭐️ Establish a Strong Brand Identity: Instagram is a visual platform, so it's important to establish a strong brand identity. This includes creating a consistent look and feel for your content, including your logo, colour palette, and font. This helps you stand out from the crowd and creates a memorable impression on your followers. ⭐️ Create High-Quality Content: Instagram is a content-driven platform, so it's important to create high-quality content that engages your target audience. This can include images, videos, stories, and reels that showcase your brand and your products or services. Make sure your content is visually appealing and showcases your brand in a positive light. ⭐️ Use Instagram Stories and Reels: Instagram Stories and Reels are two of the most popular features on the platform. Use them to share behind-the-scenes content, product demos, and other content that showcases your brand in a fun and engaging way. ⭐️ Collaborate with Influencers and Partners: Partnering with influencers and other businesses on Instagram can help you reach a wider audience and build your brand. Look for influencers and businesses that align with your brand values and reach your target audience. ⭐️ Utilise Instagram Advertising: Instagram provides a range of advertising options for businesses, including sponsored posts and stories, carousel ads, and in-stream ads. By using Instagram advertising, you can reach a wider audience, drive more traffic to your website, and generate more sales. ⭐️ Engage with Your Followers: Finally, it's important to engage with your followers on Instagram. Respond to comments, answer questions, and participate in conversations. This helps you build a relationship with your followers and improves your overall engagement. In conclusion, Instagram provides a powerful platform for businesses to reach and engage with their target audience. By following these pro tips, medium-sized and corporate businesses can use Instagram to increase brand awareness, drive website traffic, and generate more sales. With the right approach and strategy, Instagram can help you grow your business and achieve your marketing goals.

As a leading video production company, we understand the importance of social media for businesses in today's digital landscape. Social media platforms are not just a way to connect with friends and family, but they've also become powerful marketing tools that businesses can leverage to reach and engage with their target audience. Here are some of the benefits of social media for businesses in 2023: 1. Increased Brand Awareness: Social media platforms allow businesses to reach a wider audience and increase brand awareness. With billions of active users on platforms like Facebook, Instagram, and Twitter, businesses have a huge opportunity to reach potential customers and build a strong online presence. 2. Cost-Effective Marketing: Social media marketing is one of the most cost-effective marketing channels available. With platforms like Facebook and Instagram offering advertising options for businesses of all sizes, businesses can reach their target audience for a fraction of the cost of traditional advertising methods. 3. Customer Insights: Social media platforms provide businesses with valuable insights into their target audience's behaviour and preferences. By using analytics tools and monitoring customer interactions, businesses can gain a deeper understanding of their customers and improve their marketing efforts. 4. Improved Customer Engagement: Social media platforms provide businesses with a direct line of communication with their target audience. By responding to comments and feedback, businesses can build relationships with their customers and improve customer engagement. 5. Increased Website Traffic: Social media platforms can also drive traffic to a business's website. By including links to your website in your social media posts, businesses can increase their website traffic and generate more leads and sales. 6. Better Search Engine Rankings: Social media presence can also have a positive impact on a business's search engine rankings. By regularly creating and sharing high-quality content on social media, businesses can improve their search engine visibility and reach a wider audience. 7. Improved Reputation: Social media platforms provide businesses with a platform to showcase their brand and build a positive reputation. By consistently creating and sharing high-quality content, businesses can build trust and credibility with their target audience. Social media platforms offer a wealth of benefits for businesses. By leveraging these platforms to reach and engage with their target audience, businesses can increase brand awareness, drive website traffic, and build a positive reputation. With the right strategy and approach, businesses can harness the power of social media to achieve their marketing goals and grow their business. If you need support in any way to grow your online presence, reach out to us at ONIX and we'll be happy to help you get started, stay consistent and see results.

As a leading video production company, we understand the importance of effective content marketing for small to medium businesses. In today's digital age, content is king, and creating engaging and relevant content is crucial for building a strong online presence and reaching your target audience. Here are our top 10 content marketing tips for small to medium businesses: 1. Know your audience: To create content that resonates with your target audience, you need to understand who they are, what they care about, and what their pain points are. Conduct market research and use analytics to gain insight into your audience's behaviour and preferences. 2. Define your goals: Before you start creating content, it's important to have a clear understanding of what you want to achieve. Whether it's increasing brand awareness, generating leads, or driving sales, define your goals upfront to guide your content creation. 3. Develop a content strategy: A content strategy will help you plan and organise your content creation, ensuring that your content aligns with your overall business goals and supports your broader marketing and sales efforts. 4. Create a mix of content formats: To keep your audience engaged, mix it up by creating a variety of content formats, including blog posts, videos, infographics, and social media posts. 5. Focus on quality, not quantity: It's better to create a few pieces of high-quality content than to churn out a lot of low-quality content. Focus on creating content that is valuable, relevant, and useful to your target audience. 6. Optimise for search engines: To reach your target audience, it's important to optimise your content for search engines, including using keywords and meta descriptions. 7. Promote your content: Once your content is created, it's important to promote it to reach as many people as possible. Use social media, email marketing, and other channels to share and distribute your content. 8. Engage with your audience: Encourage engagement by responding to comments and feedback, and by encouraging your audience to share your content with others. 9. Measure and optimise your results: Use analytics and metrics to measure the success of your content marketing efforts and optimise your strategy over time. 10. Stay consistent: Consistency is key when it comes to content marketing. Stick to a regular publishing schedule and maintain a consistent brand voice and message across all channels. In conclusion, creating effective content marketing is crucial for small to medium sized businesses looking to reach and engage with their target audience. By following these tips, you'll be able to create a strong online presence and build your brand. Still not sure where to start? Not a worry, contact us and we can help you establish a strategy outlining clear goals and steps to help you achieve your business growth.

It's 2023, which means that if you're business does not have some form of presence online, you are probably at a high risk of falling short in comparison to your competitors. Social media is a crucial tool for businesses to reach and engage with their target audience. As we transition into the second quarter of the year, it's not too late to refresh your social media strategy and come up with new and creative ideas for your posts. Here are 22 social media post ideas for 2023 that can help you drive engagement and growth for your business. 1. Behind-the-scenes content: Share a glimpse into what goes on behind the scenes at your business, whether it's a photo of your team at work, a sneak peek of a new product, or a video of your production process. 2. User-generated content: Share content created by your customers, such as reviews, testimonials, and social media posts. This helps build trust and credibility with your target audience. 3. Industry news and trends: Share news and updates from your industry, and provide insights and commentary on the latest trends and developments. 4. Product demonstrations: Use video content to showcase your products and services and provide demonstrations of how they work. 5. How-to guides: Share step-by-step instructions on how to use your products and services, and provide valuable tips and advice for your target audience. 6. Infographics: Use visual content to communicate complex ideas and information in an easy-to-understand format. 7. Q&A sessions: Host live Q&A sessions on social media, and answer questions from your target audience. 8. Employee spotlights: Share profiles and interviews with your employees, and provide insights into their roles and experiences at your business. 9. Customer stories: Share case studies and success stories from your customers, and demonstrate the impact and effectiveness of your products and services. 10. Polls and surveys: Use interactive content, such as polls and surveys, to engage and interact with your target audience and gather feedback and insights. 11. Seasonal and holiday content: Share content that is relevant to the current season or holiday, such as festive promotions and events. 12. Thought leadership content: Establish your brand as a thought leader in your industry by sharing valuable insights and advice, and by contributing to industry discussions and debates. 13. Behind-the-scenes of events: Share photos and videos from events, such as trade shows and conferences, and provide a glimpse into the experience for those who couldn't attend. 14. Product launches: Share updates and news on new product launches, and provide a sneak peek of what's to come. 15. Company updates: Share news and updates on your company, such as new hires, awards, and milestones. 16. Industry podcasts: Share podcasts that are relevant to your industry, and provide insights and advice for your target audience. 17. Product tutorials: Use video content to provide tutorials on how to use your products and services, and offer valuable tips and advice. 18. Employee challenges: Share challenges and activities that your employees participate in, and provide a behind-the-scenes look at what it's like to work at your company. 19. Contest and giveaways: Host contests and giveaways on social media, and offer prizes and incentives to engage and reward your target audience. 20. User-generated video content: Share video content created by your customers, such as product reviews and testimonials. 21. Company culture: Share photos and videos that showcase your company culture, and provide insights into what it's like to work at your business. 22. Industry events: Share updates and news on upcoming industry events, and provide information on how your target audience can attend. So there you are, 22 ideas to get you excited to start creating content that you can share on your preferred social media platform. Whether it be long form content for LinkedIn or YouTube, or short form content for TikTok or Instagram, these days, there's a place for your content on any (if not all) platforms. Need a hand to get the ball rolling? Contact us now for a chat and let ONIX help you with all your social media and content needs.

Every business that exists today who wants to build online presence and grow the business should have a well-planned and comprehensive content strategy in place. Here are the top five reasons why you need a content strategy: 1. Clarifies goals and objectives: Having a content strategy helps to align the content being produced with the overall goals and objectives of the organisation. 2. Optimises resources: A well-defined content strategy helps to optimise the use of resources, including time, money, and personnel, by prioritising efforts and avoiding duplication of efforts. 3. Improves audience engagement: A content strategy allows you to understand your target audience and create content that meets their needs and interests, resulting in improved engagement and stronger relationships. 4. Enhances brand consistency: A content strategy ensures that all content produced is consistent with the brand's tone, style, and messaging, helping to build a strong and recognisable brand identity. 5. Facilitates measurement and evaluation: With a content strategy in place, it is easier to measure and evaluate the effectiveness of content, allowing for continuous improvement and optimisation of efforts. Based on these reasons, you can now take some steps to get started with a content strategy so you can prioritise your efforts and grow your business. Ready to level up your content game and achieve better results? Contact ONIX Productions today and let us help you create impactful visual content strategies that drive engagement, build trust, and elevate your brand. Reach out to us now and unlock the full potential of your content creation endeavours.

As part of your online marketing strategy, it's important to consistently generate brand awareness, drive traffic and boost sales. These days, it's not enough to just be present on Facebook or Instagram. If you really want to increase your chances of reaching a larger pool of people from different segments, you need to also be present and build a following on channels like TikTok, LinkedIn and YouTube. To save time, you can continue to publish and repurpose the same content for every channel but the truth is that it's not being effective and bringing you results you want because you're not optimising the content (with format, features and music) to each platform. But fear not, we've developed an efficient method to enable you to create more short-form video content that will work across multiple social media channels. Here's our step-by-step workflow to help you and your team create and repurpose content that will work across multiple channels: Step 1 - List the social channels you plan on sharing to Step 2 - Split the channels up into groups based on its specs. For example, Instagram, YouTube and TikTok are optimised for 9:16 vertical full-screen videos. Each channel has it's own unique interactive features and music so you only need to create one single video for this and then optimise it for each of the three channels. Other channels like Facebook, Twitter and LinkedIn work best as either 16:9 or 4:5 aspect ratio which you can create separately as one single video and post accordingly to each platform. Step 3 - Download a video app like InShot or Canva to edit your video. When developing each piece, keep in mind the time limitations. We recommend keeping it at a maximum of 60 seconds if you want the content to work across all channels. Step 4 - Once you've edited the video, download and save it into a cloud-based folder. This will allow anyone from your team to access the content. Apps like Dropbox or Google Drive work well. Step 5 - Upload the finished video into each social platform and add its unique features as required. For example, on TikTok, you can add filters, generate captions, add music and even include interactive stickers. And, that's it that is how to batch your videos! Creating short-form video content doesn't need to be a painful process. It can be rather enjoyable if you plan ahead and as you continue to cycle through the workflow, it gets easier and you will get faster so that you can reach our online marketing goals efficiently. If all of it still sounds like too much work, we're here for you. Contact us for a chat on how we can help.