Video content has cemented its position as the cornerstone of modern marketing. In 2025, it’s no longer just a nice-to-have—it’s a necessity. Businesses that embrace video as part of their content strategy are seeing better engagement, stronger brand loyalty, and a measurable impact on their bottom line. But why is video so powerful, and how can your business harness its potential? Let’s explore.
The Growing Preference for Video Content
Consumers are consuming video content at an unprecedented rate. According to recent studies, 82% of all internet traffic now comes from video streaming, and that figure is expected to grow. Platforms like YouTube, TikTok, and Instagram continue to dominate, with billions of daily active users seeking out everything from tutorials to entertainment.
For businesses, this consumer behaviour presents an incredible opportunity:
Engagement Factor: People spend significantly more time engaging with videos than static content like images or text. A compelling video can hold your audience’s attention, making them more likely to interact with your brand.
Emotion and Connection: Videos allow you to tell stories in a way that resonates emotionally. Through tone, visuals, and music, you can connect with your audience on a deeper level, building trust and loyalty.
ONIX Tip: Start small by creating simple, authentic videos. A 60-second introduction to your business or a quick behind-the-scenes look at your team can perform incredibly well.
Social Media Algorithms Love Video
In 2025, social media algorithms favour video content more than ever. Platforms like Facebook, Instagram, LinkedIn, and TikTok actively prioritise video, making it more likely to appear in user feeds and attract engagement.
Here’s how video helps boost your visibility:
Higher Reach: Videos are more likely to be recommended by algorithms, leading to greater exposure.
Enhanced Engagement: Videos drive higher click-through rates, comments, and shares, signalling to the platform that your content is worth promoting further.
Retention Rates: People are more likely to stay engaged with video content, leading to longer view times and stronger brand recall.
ONIX Tip: Leverage platform-specific features like Instagram Reels, YouTube Shorts, and LinkedIn native video to take full advantage of algorithm preferences.
A fun skit utilising trending features for Studio Smiles.
Business Benefits of Video
Video isn’t just for likes and views—it drives real, measurable business results:
Boosted Conversions: Explainer videos, product demos, and testimonials have been shown to significantly increase conversion rates. A potential customer who watches a product video is 85% more likely to purchase.
Improved SEO: Embedding video on your website improves its search engine ranking. Google prioritises pages with video content, meaning your site is more likely to appear in search results.
Stronger Brand Trust: Video adds authenticity to your marketing. Seeing the faces, voices, and stories behind your business fosters trust in a way that static content simply can’t.
ONIX Tip: Create a product demo or service explainer video for your website’s homepage. Keep it under 2 minutes and focus on answering key customer questions.
An impactful testimonial we captured in-studio for Apprise Harpel Group of the Directors and client stories.
Tips to Get Started with Video Content
For businesses hesitant to jump into video, it’s easier than you might think. You don’t need expensive equipment or a full production crew to start seeing results:
Use Your Smartphone: Today’s phones can capture high-quality video. Combine this with free or affordable editing apps like Canva or CapCut, and you have a powerful production tool in your pocket.
Repurpose Content: Turn blogs into short explainer videos or create video testimonials from happy customers.
Batch Create Content: Dedicate one day to filming multiple videos and use them throughout the month.
Looking Ahead: The Future of Video in 2025
Video trends to watch this year include:
Short-Form Dominance: Bite-sized content continues to grow, with TikTok-style videos dominating the landscape.
Personalisation: Videos tailored to specific audiences, like personalised customer messages, are seeing increased success.
Live Streaming: Real-time interaction through live streams boosts authenticity and engagement.
By embracing these trends, your business can stay ahead of the curve and connect with your audience in meaningful ways.
Video content isn’t just a passing trend—it’s the future of marketing. As consumer preferences shift and platforms evolve, businesses that invest in video will find themselves leading the pack. Whether you’re a small business in Melbourne or a growing brand on the global stage, video has the power to elevate your marketing strategy and drive tangible results.
At ONIX, we specialise in making video content accessible for businesses. Whether you’re looking to create your first explainer video, produce a testimonial, or launch a full-scale campaign, we can guide you every step of the way.
Ready to start your video journey? Let ONIX help you create videos that connect, engage, and convert.
Reach out to us today and let’s make 2025 your most impactful year yet.
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