In 2025, video is one of the best ways for businesses to connect with people. More businesses are using video, and it’s becoming even more exciting! Whether you own a business, work in marketing, or help with social media, understanding video trends is super important.
Let’s explore some of the cool things happening with video and how you can start using it to help your business.
Why Video is a Big Deal in 2025
Video helps people remember information better than just reading. Studies show that people remember 95% of what they see in a video but only 10% of what they read. That’s why so many businesses are using video to share their messages.
Using video can help your business by:
Getting More People Interested: Videos get more likes, comments, and shares.
Making More Sales: Adding a video to your website can make people buy more.
Helping People Find You Online: Videos can help your business show up higher in Google searches.
If you invest in video, your business will stand out and do better than others.
Here are some of the coolest video trends we’ll see in 2025:
1. Short Vertical Videos
With TikTok and Instagram Reels being so popular, quick, vertical videos are a big hit. People love watching them on their phones.
Tip: Create short, fun videos that catch people’s attention quickly. Make sure they’re easy to share!
2. Interactive Videos
Interactive videos let viewers click on things, answer questions, or even take quizzes while watching. This makes watching more fun and helps businesses learn about their customers.
Tip: Try using tools to make videos where people can click and engage while watching.
3. Personalised Videos
People love seeing things that are just for them. With today’s technology, businesses can create personalised videos, like a special message for a customer or a product just for them.
Tip: Use personalised videos in your emails or social media ads to make customers feel special.
4. User-Generated Content (UGC)
People trust other people’s opinions. That’s why videos made by customers are so powerful.
Tip: Ask your customers to make videos about how they use your products, and share them!
5. Shoppable Videos
Shoppable videos let viewers buy things directly from the video. It’s perfect for online shopping and makes buying easy.
Tip: If you sell products online, add shoppable videos to your website or social media.
Solving Problems with Video in 2025
Making videos can seem hard, but here’s how to solve some common problems:
Problem: Video is too expensive. Solution: Create one video and use it in different ways. For example, cut it into short clips for social media.
Problem: You don’t know how to make videos. Solution: Work with a video production company that can help you plan and create awesome videos.
Problem: It’s hard to know if your video is working. Solution: Use tools like YouTube or Instagram to see how many people watched your video and how they interacted with it.
How to Improve Your Video Strategy in 2025
Here’s how to make the most of video for your business:
Look at What’s Working: Review your past videos and see what people liked. Use this to guide your next steps.
Create Short Videos: Start making short, catchy videos for platforms like TikTok and Instagram.
Try Interactive Videos: Add clickable elements to your videos to make them more fun.
Personalise Your Videos: Use customer data to create personalised messages.
Encourage UGC: Get your customers involved by asking them to create videos about your products.
Work with Experts: If you need help, partner with a professional video team to make sure your videos are top-notch.
Video is no longer just a fun option—it’s a must-have for businesses in 2025. By using the latest trends, like short videos, interactive elements, and personalised content, you can connect with your audience and grow your business.
At ONIX Productions, we’re experts in creating amazing videos that help businesses succeed. If you want to make the most of video in 2025, we’re here to help!
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